Link Baiting can be illustrated by the image of someone ‘fishing links’.
To get (good) links is the main problem for SEOs because this criterion is essential in the calculation of the ranking of a website. The concept of Link baiting is to obtain numerous links pointing to your website in all possible and unimaginable ways according to your creativity and means.
The point is, above all, to make internet users want to make links your website on their own.
Link baiting is a part of the Marketing and Communication methods.
Here are some Link Baiting examples: creating a contest, getting attention through a buzz, creating an innovative, offering unique content to your internauts…