What is the Google Sandbox ?

The Google Sandbox is a particular treatment of the algorithm which mainly concerns websites recently launched.

There are a lot of theories about the sandbox but most of them are fantasies because nobody really knows how Google’s algorithm works.

However, according to numerous testimonies and feedback, it seems that the Google Sandbox mainly affects newly created websites. It seems that this filter would be used as a ‘test’ by the algorithm to judge the relevance of a website.

The observed behaviour would work as follows: it would often show up when a new website suddenly got some backlinks. First step: the website seems to disappear from the SERP.

This disappearance often lasts for a multiple of 3 months (3 months, 6 months, 9 months, 1 year).

Well, yes, unfortunately a sandbox can last for a year… It is hard to admit that your website has been filtered and will not reappear for a long time. However, the best way to get out from the sandbox is to…do nothing.

It is better to keep working on your website as usual and above all, to not over-optimize it because this behavior seems to ‘dig’ your website deeper into the sandbox.

As usual, keep natural …

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